Executive Officers

Cassio Bobsin Chief Executive Officer (CEO)

Cassio Bobsin is our founder, a member of our board of directors and our chief executive officer (CEO). He is the founder of WOW startups Accelerator, the largest independent startup accelerator in Brazil. Mr. Bobsin holds a bachelor’s degree in Computer Science from the Federal University of Rio Grande do Sul, or UFRGS, an MBA in Business Management at ESPM, MsC in business administration from PPGA/UFRGS and also attended the Owner/President Management Program at Harvard Business School and Executive Program for Growing Companies at Stanford University. He is a member of the Young Presidents Organization (YPO) and an Endeavor Entrepreneur.

Shay Chor Chief Financial Officer (CFO)

Shay Chor is our chief financial officer (CFO). Mr. Chor joined us from Atento, where he spent four years as Corporate Treasurer and Investor Relations Director. Prior to that, he worked six years covering both Brazilian and U.S. investors as a Senior Vice President on the Latin America Equity Sales desk at Goldman Sachs. Mr. Chor began his career in 1999 at UBS Warburg, having held different roles in the areas of equity sales, equity research, investor relations and structured finance at institutions such as Deutsche Bank, Banco Santander and Brasil Telecom. Mr. Chor holds a Bachelor´s degree in Business Administration from IBMEC, Brazilian Institute for Capital Markets.

Lilian Lima Chief Technology Officer (CTO)

Lilian Lima is our chief technology officer (CTO). She has more than 30 years of technical and executive experience, working in software companies as Procergs, Mercador and Neogrid and acting as an entrepreneurial consultant in tech startup as MDM. With extensive experience in technology, software architecture, mission-critical operation, software development, management, strategic technology evolution, team building, change management and innovation. Between 2015 and 2019, she was technology director of Neogrid, a technology company for supply chain, responsible for a mission-critical operation with an global scope. She has been working at Zenvia since 2019, being responsible for the technology, software engineering and technology operation teams. Between 2013 and 2015, she was responsible for the architecture team at Neogrid and led important projects in the area of platform development and big data. Between 2018 and 2019, she was responsible for the technology area of a tech startup company that develops a solution for mobile devices management, acting as chief technology officer. Ms. Lima holds a bachelor’s in computer science and a software development post-graduate course at UFRGS.

Katiuscia Teixeira Chief People Officer (CHRO)

Katiuscia Teixeira is our chief people officer (CHRO), having over 18 years of experience in human resources in different sectors, including technology, industry and service. Ms. Teixeira has been leading our projects on people and culture, having contributed to strengthening our culture and values, a key element for our sustainable growth. Ms. Teixeira has a degree in Business Administration and a Master’s degree in Management and Business from Universidade do Vale do Rio dos Sinos and Institut d’Administration des Enterprises, Université de Poitiers.

Marcelo Wakatsuki Chief Marketing Officer (CMO)

Mr. Wakatsuki joins Zenvia from DiDi, the parent company of 99, 99Food, and 99Pay, where he was Senior Director, responsible for Global Customer Experience Strategy and Management for three business   lines   across   17   countries   on   five   continents.   Prior   to   that,  he   worked   as   Senior Director,  Country   Leader   for   Financial   Services   for   Alvarez   &   Marsal,  a   leading   global consulting and turnaround management firm.  Mr. Wakatsuki also served in leadership positions at Deloitte and MasterCard,  where   he   was   responsible   for   business   development   and   identifying   growth opportunities. Mr. Wakatsuki holds a bachelor’s degree in industrial and systems engineering from the Georgia Institute of Technology and an MBA from the University of Michigan – Stephen M. Ross School of Business.

Gilsinei Hansen Chief Revenue Officer (CRO)

Gilsinei Hansen has taken over the role of Chief Revenue Officer reporting to Cassio Bobsin, Zenvia’s Founder & CEO, effective on May 2, 2024. Mr. Hansen has over 25 years of experience in software companies, including previous senior executive roles at Datasul, Totvs, Linx,and Stone.Mr. Hansen holds a degree in business administration and graduate degrees in production engineering and marketing from the Universidade da Região de Joinville. He also holds an MBA in marketing and communication from the Universidade do Desenvolvimento do Estado de Santa Catarina.

Cristiano Franco CPaaS Chief Revenue Officer

Cristiano Franco is our CPaaS chief revenue officer, having been with us since 2021 when he started his career at Zenvia as Business Line Director (BLO), with a proven track record in improving P&L and service repositioning, more than 20 years of experience in several business segments and large projects in the Technology, IT, Telecommunications and Education sectors, including 3 years professionally outside of Brazil. Mr. Franco holds a degree in Electrical Eng. & Computer Science from USP (Universidade de São Paulo) and post-graduate degree in Data Communication and Telecom from UFPE (Universidade Federal de Pernambuco) as well as MBA in Business Administration and Digital Strategies for Business from FGV (Fundação Getúlio Vargas) and Columbia Business School respectively.

Luca Bazuro Consulting Chief Revenue Officer

Luca Bazuro is our Consulting chief revenue officer. Mr Bazuro joined Zenvia as International Manager to drive the Zenvia expansion outside Brazil, Then moved to lead the Customer Service Business Line and ultimately he took the role of Strategy & Integrations Director.
Mr Bazuro came from EssilorLuxottica, where he spent almost ten years in different areas and regions. He began his carrier in EssilorLuxottica HQ in Milan, Italy, as Business Development and M&A Analyst. After 4 years he moved to the Australian Subsidiary in Sidney where he spent a period in the role of Business Controller. After this experience he came to Brazil working in the LATAM subsidiary, operating in different roles like LATAM eCommerce Manager, Business Development &, Retail Expansion and ultimately Head of Innovation & Business Intelligence.
Mr Bazuro holds a Bachelor´s degree in International Managemet at LUISS and a Master of Economics from Bocconi University.